I explain how well-designed leisure turns a place into an appreciating asset.
For those who allocate capital or public policy to destinations: investors, governments, developers and operators.
The thesis
Tourism doesn’t raise a city’s value. Destination strategy does. The rest is narrative.
Read the founding essay →Index — Featured readingView all →
01
Why does land appreciate before ADR?▸ VIDEO
01
What did Medellín actually do?▸ VIDEO
01
The booking trick OTAs don’t want you to know.▸ VIDEO
Watch — The analysis, in videoView channel →
Every essay has a video companion. Same thesis, two formats.
19years in hospitality & destinations
16brands operated or advised
17resorts & properties
Destination StrategyPlacemakingBrand ArchitectureLuxury TravelLatin AmericaNarrative & Positioning
The memo
One memo a month on the economics of destinations. No noise.
Coming next
¿Y si el Guggenheim nunca fue el secreto de Bilbao?
EPISODE · COMING SOON
¿Qué revela de un destino lo que se atreve a cobrar?
TOPIC · IN PRODUCTION
¿Puede la cultura salvar una ciudad? Cinco apuestas latinoamericanas
SERIES · PLANNED
¿Por qué el turismo destruyó el valor de Tulum y multiplicó el de San Miguel?
TOPIC · IN PRODUCTION
¿Por qué el marketing es la única línea del P&L acoplada al ingreso — y nadie la sabe leer?
TOPIC · PLANNED